Ben Mack explains how he used viral marketing to promote What Would Bill Hicks Say during the 2004 election, and the importance of repeatability and a destination in a viral marketing campaign.
This is a swipe file for an Open Source dialogue and we encourage you to steal this book, steal the best lines you come across and make them yours… BUT, even more important, we encourage you to RE-WRITE THE ENDING!
IN SHORT: You are free to Share — to copy, distribute, display, and perform the work; to Remix — to make derivative works… Under the following conditions: 1) Attribution, quotes and excerpts but be attributed to “Poker Without Cards” 2) Noncommercial. You may not use this work for commercial purposes without the expressed written consent of the copyright holder.
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