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Studying the Structure of an Idea:
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Ben Mack explains how he uses Memetics as a way of studying the underlying structure of an idea.
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Dr. Cialdini on Memes and Names:
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Ben Mack and Dr. Cialdini discuss the importance of names and mnemonic devices in creating an effective marketing strategy.
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Ben Mack interviews Dr. Steel :
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Ben Mack and Dave Lahkani interview musical mad scientist Dr. Steel. Remember, Ben Mack will make an elephant appear on stage during his workshop on creating illusions at Esozone in Portland, OR Oct. 10-12th. Keep an eye on the schedule for details.
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Secrets to Landing the Big Interviews:
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Ben Mack explains to Mark Horn the secrets behind how he was able to contact and eventually interview Joe Vitale!
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Genesis of Think Two Products Ahead:
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Ben Mack reveals the origin of Think Two Products Ahead.
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Getting the Kurt Vonnegut Quote:
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Ben Mack relays the truth about how he got the quote from Kurt Vonnegut that appeared on his novel Poker Without Cards.
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Common Sense Marketing Funnel Tips:
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Ben Mack provides some common sense marketing tips for seeding your funnel and delineating a path for your customers to follow.
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Potable Water for All:
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Ben Mack explains what led him to work with entrepreneurs rather than large corporations and the importance of drinkable water for all.
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Instead of Business Cards...:
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Ben Mack reveals a hot tip he gave Walt Laurel that turns an ordinary business expense into a marketing opportunity.
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Setting Heuristic Rules:
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Ben Mack talks about the importance of setting and following heuristic rules for a period of time to establish a long-term pattern of growth.
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