Viral Marketing and Repeatability: Play Now | Play in Popup | Download

Ben Mack explains how he used viral marketing to promote What Would Bill Hicks Say during the 2004 election, and the importance of repeatability and a destination in a viral marketing campaign.

 

 Studying the Structure of an Idea: Play Now | Play in Popup | Download

Ben Mack explains how he uses Memetics as a way of studying the underlying structure of an idea.

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 Dr. Cialdini on Memes and Names: Play Now | Play in Popup | Download

Ben Mack and Dr. Cialdini discuss the importance of names and mnemonic devices in creating an effective marketing strategy.

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 Ben Mack interviews Dr. Steel : Play Now | Play in Popup | Download

Ben Mack and Dave Lahkani interview musical mad scientist Dr. Steel.  Remember, Ben Mack will make an elephant appear on stage during his workshop on creating illusions at Esozone in Portland, OR Oct. 10-12th.  Keep an eye on the schedule for details.

 

 Secrets to Landing the Big Interviews: Play Now | Play in Popup | Download

Ben Mack explains to Mark Horn the secrets behind how he was able to contact and eventually interview Joe Vitale!

 

 Genesis of Think Two Products Ahead: Play Now | Play in Popup | Download

Ben Mack reveals the origin of Think Two Products Ahead.

 

 Getting the Kurt Vonnegut Quote: Play Now | Play in Popup | Download

Ben Mack relays the truth about how he got the quote from Kurt Vonnegut that appeared on his novel Poker Without Cards.

 

 Common Sense Marketing Funnel Tips: Play Now | Play in Popup | Download

Ben Mack provides some common sense marketing tips for seeding your funnel and delineating a path for your customers to follow.

 

 Potable Water for All: Play Now | Play in Popup | Download

Ben Mack explains what led him to work with entrepreneurs rather than large corporations and the importance of drinkable water for all.